627K
Instagram Followers
15.1%
Instagram Engagement Rate
Katie & Jay Fillmore · Media Kit 2026
Figures updated August 30, 2026
332K
TikTok Followers
13.9%
TikTok Engagement Rate
"The stories women were never supposed to tell, and a husband who shows up for every one."
Covering women's health, safety, history and lived experiences. Sourced and cited.
About the Brand

Awareness, advocacy and the stories women live every day.

PinkpillRx is a multi-platform education and advocacy brand built by Katie Fillmore, RN and her husband Jay. Their content covers women's lived experiences, health, safety, history and neurodivergence. Claims are cited, and the sources are listed in the free library.

Pinkpilling is a play on The Matrix: once you understand what women live through, you never see the world the same way again. The flagship series "Pinkpilling My Husband" is that idea in real time, with Jay learning on camera. Katie brings the knowledge. Jay brings the proof men who listen become better partners, fathers and humans. Audiences don't only watch. A high share and save rate shows they are referencing this content and discussing it off-platform.

The audience skews heavily toward women between 25 and 54: educated, open minded, health aware and invested in equity. They arrive to learn. They ask for the sources, read them, and bring what they find into their appointments, their homes and their group chats.

Registered Nurse Neurodivergent Creator Advocacy-First Women's Lived Experiences Evidence-Based Husband & Wife Duo
The Numbers

Reach is common.
Our engagement is not.

Instagram
627K
Followers
31.6M
Views, 30 Days
15.1%
Engagement Rate
4.8M interactions against views
8.8M
Real Viewers
Distinct people, not impressions
83%
Views From Non-Followers
Reach past the following

44 posts in 30 days. 4 cleared 1M and 10 cleared 500K. Median post 149K. Top post 4.4M. Shares 728K, saves 420K, profile visits 178.5K. 87.9K new followers in the window.

TikTok
332K
Followers
13.9M
Views, 28 Days
13.9%
Engagement Rate
1.9M interactions against views
7.1M
Real Viewers
Distinct people, not impressions
3.6M
New Viewers
51% had never seen us before

2 videos cleared 1M and 3 cleared 500K in 28 days. Top video 3.7M. Shares 200.2K, profile visits 97.5K. 22.2K new followers in the window.

Podcast
34.5K
Monthly Downloads
21.9K
Monthly Listeners
Spotify and Apple Podcasts
74
Episodes Published
Every other Monday
5.0★
Apple Rating
200+ reviews
4.9★
Spotify Rating
Same audience, longer form
Across Every Social Platform
959K+
Followers, Instagram & TikTok
110.1K
New Followers in a Month
15.9M
Viewers in a Month
45.5M
Views in a Month
6.7M
Interactions in a Month
Cross-Platform Audience

Three platforms.
One map.

Instagram, TikTok and the PinkpillRx Podcast independently confirm the same audience, giving partners consistent reach across every format.

Gender: Instagram & TikTok, 959K+ Followers
92.4% Women
Instagram: 95.8% women. TikTok: 86% women. The male segment grows through Pinkpilling My Husband.
Core Age
25–54
On Instagram, 35–44 is the largest single segment at 38.2%, with 25–34 at 26.5% and 45–54 at 19.1%. Ages 25–54 make up 83.8% of the Instagram audience. TikTok confirms the same core at 64.6% aged 25–44.
Geography: All Three Platforms
US · CA · UK · AU
Instagram: US 59.3%, CA 7.8%, UK 7.5%, AU 5.3%. TikTok: US 55.7%, UK 7.4%, CA 6.7%, AU 3.3%. Podcast: US 59.4%, CA 11.8%, UK 7.2%.
How They Engage
959K+ followers, 15.9M viewers in a month. On Instagram, 83% of views come from people who don't follow us, and 17.6% of everyone who saw the content interacted with it.
928.2K shares in a month, 728K on Instagram and 200.2K on TikTok.
420K saves on Instagram in 30 days.
276K profile visits in a month across both platforms. They watch, then go looking for us.
They read the sources. Comments ask for citations and follow up with their own research. An educated audience, not a passive one.
The podcast adds 21.9K monthly listeners across 74 episodes, with the same US, Canada and UK pattern. Partners who show up across formats get outsized recognition.
Signature Series

The content that defines the brand.

550+
Pinkpilling My Husband
Jay learns about women's realities, systemic inequities and lived experiences he was never taught. Comments call him a "green flag" constantly. The series runs across every pillar we cover: women's health, menopause and perimenopause, mental health and neurodivergence, safety, advocacy, women's history and parenting.
Most Shared
Content on the Channel
What We Cover

Six pillars.
All of it matters.

🩺
Health & Body
Menopause, perimenopause, hormonal health, PMDD, cycle phases, women's pain, medical access, CPR disparity and related topics.
⚖️
Women's Lived Experiences
Domestic labor, invisible labor, the wage gap, the wealth gap, the pink tax, double standards and related topics. The things women carry without being asked.
🛡️
Safety & Advocacy
Personal safety tools, DV awareness, situational awareness, advocacy for women in underrepresented communities and related topics.
💬
Mental Health & Neurodivergence
Therapy advocacy, burnout, nervous system regulation, emotional dysregulation and related topics. ADHD and autism covered from lived experience.
📖
Women's History
The history women weren't taught, from medicine and law to culture and social systems, and related topics. Context changes how you see everything.
👨‍👧
Family & Parenting
Co-parenting, neurodivergent parenting, intentional family life and related topics.
Work With Us

The right brand fits the content.

PinkpillRx partners with brands genuinely serving women: their safety, wellbeing, education and daily lives. This audience does its research.

📱
Dedicated Content
Full TikTok and Instagram integrations, created in our voice, for our audience. Both Katie and Jay on camera where it makes sense.
🎙️
Podcast Sponsorship
Pre-roll, mid-roll and post-roll placements on the PinkpillRx podcast. Publishing every other Monday on Spotify and Apple Podcasts. Rated 5.0 on Apple, 4.9 on Spotify.
🔁
Pinkpilling My Husband
Brand woven into the flagship series where it genuinely fits. The highest-performing and most-shared format on the channel. Limited availability.
📣
Paid Usage & Whitelisting
License the content to run as paid media from your handle or ours. The organic version proves the concept before you put spend behind it.
📧
Long-Term Partnership
Multi-month arrangements with recurring touchpoints. This audience responds to familiarity, and repetition turns recognition into action.
🎓
Educational Integration
Brand-supported content on safety, health, history or advocacy topics. Requires close alignment on the topic.

Every campaign is scoped and quoted to your goals. Tell us what you want to achieve and we will build the package around it.

Get in Touch

Let's find out if we're a good fit.

Send us your brand, campaign goals and timeline. We respond personally to every inquiry. No forms, no middlemen, no automated responses.

Instagram
@pinkpillrx
TikTok
@kators88
Podcast
PinkpillRx