549K
Instagram Followers
39.5M
Instagram Views (30 days)
Katie & Jay Fillmore · Media Kit 2026
311K
TikTok Followers
874K+
Combined Audience
"The stories women were never supposed to tell, and a husband who shows up for every one."
Covering women's health, safety, history and lived experiences. Sourced and cited.
About the Brand

Awareness, advocacy and the stories women live every day.

PinkpillRx is a multi-platform education and advocacy brand built by Katie Fillmore, RN and her husband Jay. Their content covers women's lived experiences, health, safety, history and neurodivergence. Sourced, cited and delivered straight.

Their flagship series "Pinkpilling My Husband" captures Jay learning about women's realities in real time. Audiences don't just watch. They send the videos to their partners, their mothers and their doctors.

Claims are cited, and the sources are listed in the free library. The brand spans TikTok, Instagram and a podcast publishing every other Monday. Katie brings the knowledge. Jay brings the proof that men who are willing to listen become better partners, fathers and humans.

Registered Nurse Neurodivergent Creator Advocacy-First Women's Lived Experiences Evidence-Based Husband & Wife Duo
The Numbers

A growing, engaged audience
across every platform.

Instagram
549K
39.5M
Views (30 Days)
TikTok
311K
21.1M
Views (28 Days)
Podcast
24.2K
Monthly Downloads
14.8K
Monthly Listeners
★ 5.0 Apple  ·  ★ 4.9 Spotify
200+ Apple Reviews
Across Every Platform
874K+
Combined Audience
60.6M
Views in 30 Days
Cross-Platform Audience

One audience.
Three platforms. Same map.

Instagram, TikTok and the PinkpillRx Podcast independently confirm the same audience, giving partners consistent reach across every format.

Gender: Instagram & TikTok, 860K+ Followers
91%+ Women
Instagram: 95.9% women. TikTok: 83% women. The male segment is growing through Pinkpilling My Husband and Green Flag Dad.
Core Age: Instagram
35–44
38.4% of Instagram followers are 35–44, the largest single segment. Ages 25–54 combined represent 84.3% of the Instagram audience.
Instagram Age Breakdown
25–54
35–44: 38.4%  ·  25–34: 27%  ·  45–54: 18.7%. TikTok confirms the same 25–44 core at 64.8% of followers.
Reel Performance: Last 30 Days
15 of 50 over 500K
39.5M views across 50 Reels in 30 days. 9 cleared 1M. Top Reel 9.2M. Median Reel 164K. Engagement rate 11.9%, counting likes, comments and shares against total views.
TikTok Performance: Last 28 Days
8 videos over 1M
21.1M views and 407K shares in 28 days. Top video 2.3M. Engagement rate 16.7%, calculated the same way as Instagram. Daily views grew more than tenfold across the period.
Geography: All Three Platforms
US · CA · UK · AU
Instagram: US 60.2%, CA 7.7%, UK 7.5%, AU 5.3%. TikTok: US 37%, CA 13.4%, AU 9.2%, UK 7.4%. Podcast: US 59.2%, CA 11.5%, UK 5.8%.
How They Engage
549K on Instagram with 39.5M views and 160.5K new followers in 30 days, 228K across all platforms. 311K on TikTok with 21.1M views in 28 days and 20.2M lifetime likes. That is 39.5M plus 21.1M views in a single month.
426.7K saves on Instagram in 30 days. This audience bookmarks content to reference later and share with their healthcare providers, partners and friends.
1M shares on Instagram in 30 days and 407K on TikTok in 28 days. Pinkpilling My Husband content is routinely sent by women to their male partners, extending reach beyond the core audience.
They read the sources. Comments frequently ask for citations and follow up with their own research. This is an educated, engaged audience, not a passive one.
The podcast adds 14.8K monthly listeners across 71 episodes, with the same US/CA/UK geographic pattern. Partners who show up across formats get outsized recognition.
The Philosophy

"Take the pink pill."

The pink pill is a play on The Matrix. Take it, educate yourself on women's lived experiences, their safety, their history, their health and the systems built around them, and you never see the world the same way again.

Once you know, you can't unknow. Pinkpilling My Husband is what that looks like in real time. Jay learning about women's realities on camera, episode by episode, and the audience watching a man change.

500+
Videos & Growing
Most Viral
Series on the Channel
"Thank you for sharing this information!"
The Comment Section, Constantly
What We Cover

Nine content pillars.
All of it matters.

💊
Pinkpilling My Husband
500+ videos. Jay learning about women's realities on camera, in real time. The most viral and most-shared series on the channel, and the one that pulls male viewers in.
🛡️
Safety & Advocacy
Personal safety tools, DV awareness, situational awareness and advocacy for women in underrepresented communities.
🩺
Health & Body
Menopause, perimenopause, hormonal health, PMDD, cycle phases, CPR disparity. Cited, clinical and delivered in plain language.
📖
Women's History
The history women weren't taught, from medicine and law to culture and social systems. Context that changes how you see everything.
🧠
ADHD & Autism
47 ADHD videos. 24 'Tism Talks. From lived experience as an autistic, ADHD registered nurse.
💬
Mental Health
Therapy advocacy, burnout, nervous system regulation and emotional dysregulation in neurodivergent women.
👨‍👧
Family & Parenting
Co-parenting, neurodivergent parenting, intentional family life. Green Flag Dad series featuring Jay (38 videos).
✝️
Religious Deconstruction
Thoughtful, nuanced conversation around faith, spirituality and leaving high-control religious environments.
🏠
Real Life & Chaos
Everyday life, humor, marriage and unfiltered moments as a couple. The humanity behind the advocacy.
Signature Series

The content that defines the brand.

500+
Pinkpilling My Husband
Jay learns about women's realities, systemic inequities and lived experiences he was never taught. Comments call him a "green flag" constantly. This is the single biggest driver of male crossover on the channel.
Most Viral
Series on the Channel
8+
Menopause & Perimenopause
An 8-part deep dive into what women going through menopause and perimenopause are routinely not being told. Clinical, cited and built around the provider gaps that leave women dismissed at every stage. One of the most-saved series on the channel.
2.3M+
Series Views
47
ADHD Education
Neurodivergence content from an autistic, ADHD registered nurse. Clinical accuracy meets lived experience. 47 ADHD videos and 24 'Tism Talks. This audience is hungry for information that doesn't talk down to them and doesn't erase their experience.
+24
'Tism Talks Episodes
38
Green Flag Dad
Jay as a father doing it intentionally. Emotional availability, neurodivergent-aware parenting and what a present father actually looks like day to day. Audiences use this series to show their partners what intentional fatherhood looks like.
38
Videos & Counting
"Built for women whose stories, safety and experiences have been treated as secondary, and for the men willing to learn why that has to change."
Advocacy-First
Evidence-Based
Source-Cited
Neurodivergent-Affirming
Inclusive
Work With Us

The right brand fits the content.

PinkpillRx partners with brands that genuinely serve women: their safety, wellbeing, education and daily lives. This audience does its research.

📱
Dedicated Content
Full TikTok and Instagram integrations, created in our voice, for our audience. Both Katie and Jay on camera where it makes sense.
🎙️
Podcast Sponsorship
Pre-roll, mid-roll and post-roll placements on the PinkpillRx podcast. Publishing every other Monday on Spotify and Apple Podcasts. Rated 5.0 on Apple, 4.9 on Spotify.
🔁
Series Integration
Brand weaving into existing flagship series where genuinely relevant. Pinkpilling My Husband, Menopause, Neurodivergence.
📸
Static & Stories
Instagram feed posts, carousels and story placements. Educational carousel format consistently outperforms with this audience.
📧
Long-Term Partnership
Multi-month arrangements with recurring touchpoints. This audience responds to familiarity. One-off ads underperform here.
🎓
Educational Integration
Brand-supported content on safety, health, history or advocacy topics. Deepest trust level. Reserved for the most aligned partners only.
Get in Touch

Let's find out if we're a good fit.

Send us your brand, campaign goals and timeline. We respond personally to every inquiry. No forms, no middlemen, no automated responses.

partnerships@pinkpillrxhq.com
Instagram
@pinkpillrx
TikTok
@kators88
Podcast
PinkpillRx

© 2026 PinkpillRx  ·  Katie & Jay Fillmore  ·  874K+ Combined Audience  ·  Source Library  ·  partnerships@pinkpillrxhq.com